North Main Athletic Complex is now Ting Park.
Signs and banners bearing the Ting name are up at the town-owned complex. The main entrance sign should be ready by late summer.
The internet and mobile phone service provider is paying the town $330,000 over three years for naming rights to the athletic complex and to the stadium. Proceeds will fund parks and recreation projects.
The Ting name appears on concourse banners, the outfield videoboard and above the stadium entrance.
The entrance sign at North Main Street and Sportsmanship Way costs about $85,000. The town is paying most of that since the sign will remain in use long after the 3-year naming rights term ends. Ting paid for the other signs and banners and is covering about a fourth of the main sign expense.
The Ting Park sign at Main Street and Sportsmanship Way will be 18 feet wide with brick and metal. It will have a dual-sided, internally lit message board for announcing events at the park. The designer and builder is Rodney’s Custom Cut Sign Company of Holly Springs.
A sign on N.C. 55 Bypass that Ting is paying for will go up in about a month. Construction to extend Sportsmanship Way to the bypass is expected to begin next year.
Ting Park opened in spring 2015 and includes a 1,700 seat multi-sport stadium, synthetic turf soccer fields, tennis courts, and playground. Plans for a gymnasium are under consideration.
Teams that use Ting Stadium include the Holly Springs Salamanders, a collegiate summer league baseball team.
Todd Rubin, Ting’s manager in Holly Springs, said that adding its name to the park enables Ting to strengthen further its roots in Holly Springs.
“The park is a cornerstone in the community,” he said. “We feel proud to support it and privileged to put our name on it.”
Assistant Town Manager Daniel Weeks said the name change involves a partnership with two innovative companies – one a relatively recent arrival seeking to expand its presence in Holly Springs and the other among the town’s most firmly established companies.
“The naming rights agreement and resulting signage are great examples of collaboration,” he said.
Ting is building a town-wide fiber optic network through town for ultra-fast internet. Holly Springs was the third location to receive Ting internet, after Charlottesville, Va., and Westminster, Md.
Ting jump-started construction in Holly Springs by leasing unused fiber in the town facilities network and branching out. That option remains open to other providers.
Rodney’s Custom Cut Sign Company opened in Holly Springs Business Park in 2006 after outgrowing its location in Apex. The company began in Cary in 1983.